nature got
good taste

To prove it, ZICO beverages introduced ZICO Chilled, a blend of coconut water and fruit juice. ZICO Chilled would serve as a half step to Coconut Water for younger consumers that were at the beginning of their health journeys.

old zico

ZICO had taken an athletic approach to their look, tone and feel, with hints of vacation, after all it is Coconut Water. They achieved this with training visuals, colder tones of blue, and the occasional beach scene.

new zico

New ZICO steps away from the gym, and back into the full everyday life of its consumers. With this lifestyle approach, we warmed up the blues, logo (softening the edges), and general mood to be more approachable and uplifting.

positioning

The taste of juice with the benefits of Coconut water

brand blocking

1. How does ZICO Chilled sit with the rest of the ZICO line?
2. What role does ZICO blue play and does it overpower ZICO Chilled flavor/color cues?

natures got
good taste

To prove it, ZICO beverages introduced ZICO Chilled, a blend of coconut water and fruit juice. ZICO Chilled would serve as a half step to Coconut Water for younger consumers that were at the beginning of their health journeys.

old zico

ZICO had taken an athletic approach to their look, tone, and feel, with hints of vacation, after all it is Coconut Water. They achieved with this training visuals, colder tones of blue, and the occasional beach scene.

new zico

New ZICO steps away from the gym, and back into the full everyday life of its consumers. With this lifestyle approach, we warmed up the blues, logo (softening the edges), and general mood to be more approachable and uplifting.

positioning

The taste of juice with the
benefits of Coconut Water

brand blocking

1. How does ZICO Chilled sit with
the rest of the ZICO line?
2. What role does ZICO blue play
and does it overpower ZICO Chilled flavor/color cues?

nature got good taste

To prove it, ZICO beverages introduced ZICO Chilled,
a blend of coconut water and fruit juice. ZICO Chilled would serve as a half step to Coconut Water for younger consumers that were at the beginning of their health journeys.

old zico

ZICO had taken an athletic approach to their look, tone, and feel, with hints of vacation, after all it is Coconut Water. They achieved with this training visuals, colder tones of blue, and the occasional beach scene.

new zico

New ZICO steps away from the gym, and back into the full everyday life of its consumers. With this lifestyle approach, we warmed up the blues, logo (softening the edges), and general mood to be more approachable and uplifting.

positioning

The taste of juice with the benefits of Coconut water