one a day

FRUIT BITES

Fruit Bites is a multivitamin that dared to abandon the synthetic ingredients that are prevalent in the health supplement market. It sought to regain consumer trust within an increasingly health-conscious market by leveraging... get this, actual fruit within its formula, prioritizing authenticity and nutritional value. In a landscape of saturated palettes, swooshes of efficacy, and fruit renderings promising a pleasant taste, our challenge was to visually shift from trust through perfection, to trust through honest humanity.