satin care

Transitioning from routine to indulgence was the aim of Satin Care's refresh, emphasizing both comfort and pampering in the shaving experience. This restage would also capitalize on the success of venus razors, by incorporating visual cues that would aesthetically compliment the popular new razor. We worked closely with the strategy team to develop a narrative of invigoration, self-care and escapism. This served as the driving force behind the pack design, while simultaneously reinforcing its association with venus razors and fostering trust with the consumers.