shatter the
ordinary

That was certainly the goal for Heath Refresh. Heath, looking to expand and attract a younger audience while staying true to their base chocolate and toffee lovers, came to us to:

We thought we could achieve this by simplifying the logo, which for all intensive purposes, was the previous design.
We would also introduce ingredients to the face of the pack, ensuring consumers of the indulgent taste experience within.
Finally, we leveraged the fragmenting nature of Heath to drive the narrative of 'Shatter the Ordinary'.

english toffee

Heath embraced its positioning within the confectionery treats space.
It was crucial to preserve the underlying story of rich English Toffee,
which would elevate them into a premium aesthetic. This not only
guided how we treated the logo, but also required us to leverage the
Toffee across the Vis ID. We shattered the Heath bar on pack, creating
shards that revealed the famous English Toffee, and
enhanced flavor cues.

Now that Heath had seen a significant growth at the shelf, increasing sales by nearly 33%, we would have to secure it with a brand guidelines booklet.

licensing

With Heath being an American classic, naturally many brands collaborate with the hopes of enhancing their own products. Our final task for Heath was not only to show the guidelines in which a partnering brand could use the new Vis Id, but also show the opportunities that the new design would afford collaborators that were licensing the Heath brand.

shatter the ordinary

That was certainly the goal for Heath Refresh. Heath, looking to expand and attract a younger audience while staying true to their base chocolate and toffee lovers,
came to us to:

We thought we could achieve
this by simplifying the logo, which for all intensive purposes, was the previous design. We would also introduce ingredients to the face of
the pack, ensuring consumers of the endulgent taste experience within.
And Finally, we would leverage the fragmenting nature of Heath to drive the narrative of 'Shatter the Ordinary'.

english toffee

Heath embraced its positioning within the confectionery treats space. It was crucial to preserve the underlying story of rich English Toffee, which would elevate them into a premium aesthetic. This not only guided how we treated the logo, but also required us to leverage the Toffee across the Vis ID. We shattered the Heath bar on pack, creating shards that revealed the famous English Toffee, and enhanced flavor cues.

Now that Heath had seen a significant growth at the shelf, increasing sales by nearly 33%, we would have to secure it with a brand guidelines booklet.

licensing

With Heath being an American classic, naturally many brands collaborate with the hopes of enhancing their own products. Our final task for Heath was not only to show the guidelines in which a partnering brand could use the new Vis Id, but also show the opportunities that the new design would afford collaborators that were licensing the Heath brand.

shatter the
ordinary

That was certainly the goal for Heath Refresh. Heath, looking to expand and attract a younger audience while staying true to their base chocolate and toffee lovers, came to us to:

We thought we could achieve this by simplifying the logo, which for all intensive purposes, was the previous design. We would also introduce ingredients to the face of the pack, ensuring consumers of the indulgent taste experience within. Finally, we leveraged the fragmenting nature of Heath to drive the narrative of 'Shatter the Ordinary'.

english toffee

Heath embraced its positioning within the confectionery treats space. It was crucial to preserve the underlying story of rich English Toffee, which would elevate them into a premium aesthetic. This not only guided how we treated the logo, but also required us to leverage the Toffee across the Vis ID. We shattered the Heath bar on pack, creating shards that revealed the famous English Toffee, and enhanced flavor cues.

Now that Heath had seen a significant growth at the shelf, increasing sales by nearly 33%, we would have to secure it with a brand guidelines booklet.

licensing

With Heath being an American classic, naturally many brands collaborate with the hopes of enhancing their own products. Our final task for Heath was not only to show the guidelines in which a partnering brand could use the new Vis Id, but also show the opportunities that the new design would afford collaborators that were licensing the Heath brand.

shatter the
ordinary

That was certainly the goal for Heath Refresh. Heath, looking to expand and attract a younger audience while staying true to their base chocolate and toffee lovers, came to us to:

We thought we could achieve this by simplifying the logo, which for all intensive purposes, was the previous design. We would also introduce ingredients to the face of the pack, ensuring consumers of the indulgent taste experience within. Finally, we leveraged the fragmenting nature of Heath to drive the narrative of 'Shatter the Ordinary'.

english toffee

Heath embraced its positioning within the confectionery treats space. It was crucial to preserve the underlying story of rich English Toffee, which would elevate them into a premium aesthetic. This not only guided how we treated the logo, but also required us to leverage the Toffee across the Vis ID. We shattered the Heath bar on pack, creating shards that revealed the famous English Toffee, and enhanced flavor cues.

Now that Heath had seen a significant growth at the shelf, increasing sales by nearly 33%, we would have to secure it with a brand guidelines booklet.

licensing

With Heath being an American classic, naturally many brands collaborate with the hopes of enhancing their own products. Our final task for Heath was not only to show the guidelines in which a partnering brand could use the new Vis Id, but also show the opportunities that the new design would afford collaborators that were licensing the Heath brand.

Animation/Design: Afalalu Muhammadu
Creative Direction/Design: Catherine Chan
Agency: NICE Ltd.