
VS was particularly fun. The direction was simply to embody the boldness of not only Vidal Sassoon's hair styling but the woman who was confident enough to wear it. This afforded me the opportunity to become quite playful with typography and shape. His edgy layering and angular cuts were the driving force behind the success of this design.

VS was particularly fun. The direction was simply to embody the boldness of not only Vidal Sassoon's hair styling but the woman who was confident enough to wear it. This afforded me the opportunity to become quite playful with typography and shape. His edgy layering and angular cuts were the driving force behind the success of this design.








Design: Afalalu Muhammadu
Art Direction: Jenny Han/Afalalu Muhammadu
Agency: NICE Ltd.

© 2024 Afalalu Designs